The Greater Good is woven through with my story as co-founder of Aisle (formerly Lunapads), a groundbreaking B Corp that was one of the first ventures in the world to champion natural menstrual care products, now a thriving industry.
An invitation to “everyday” people – women, racialized people and other underrepresented individuals who may not find themselves in the traditional profile of entrepreneurial scale and success, the book shows readers how to map and mine their unique experience and values, with creative exercises and prompts to formulate their unique vision for change.
Using insightful self-discovery methods designed to draw out personal strengths, skills, and passions, I reveal how to work through self-limiting perceptions and self-doubt, and provide a primer on venture development fundamentals.